LinkedIn is a great tool for professional networking and growth. These marketing tips will help you make use of these professionals’ social media more efficiently. Since Microsoft’s acquisition, the platform has grown even more in popularity.
Optimise Your LinkedIn Company Page
Consider your LinkedIn company profile as a digital cover letter. If you want users to have a positive first impression of your company, make it interesting and informative. Whether you’re trying to generate leads, close sales, or promote your business as a major player, LinkedIn can help your business achieve these goals. This involves creating product pages, aligning your CTA button, hosting events, and posting articles.
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Include Important Keywords
It’s important to fill out every field, including your contact information and company size, because LinkedIn reports that full business pages receive 30% more weekly views. The overview and summary are the two key components of your LinkedIn business page. By properly filling out these fields and adding important keywords, you can increase your LinkedIn audience and grow your business.
Create Quality Content
One of the best strategies to build a loyal following on LinkedIn is to post relevant content, such as company milestones or success stories. Your content strategy must be updated as necessary based on your LinkedIn goals. If you’re looking to hire staff, you can mention some of your company’s perks. If you were using LinkedIn to find new clients or users, creating quality content like essays, charts, reports, and articles would be more beneficial.
Schedule Events
Scheduling events on linkedIn is another strategy you can utilise. You can easily invite your connections to events you plan on LinkedIn. You have a 1,000 weekly invitation cap that gives you a lot of opportunities to grow your network and generate leads. The event could be anything from a small webinar or livestream to a large conference, depending on your specific goals.
Create Linkedin Polls
When you really want responses, use LinkedIn’s polling feature. Polls have the potential to generate more responses since they are more engaging. Create a LinkedIn poll by posing your question, then, make your poll public and wait for the responses.
Though LinkedIn has much more features, these are the ones that are most useful for building connections and growing the audience. Follow RenWatt for more!
